Monday morning after Easter, Brent looked at me and asked, “So, what’s next? There are no more holidays—what are you going to do now?” And funny enough, by the time I finished my morning coffee at the store, I had already heard that same question at least five more times from customers.

Sure, we’ve got Mother’s Day coming up—but that’s a story for another day and another blog post.

Brent’s question got me thinking: Do we really need a holiday to celebrate the people we love? Don’t get me wrong—I’m a big fan of a themed holiday and a good reason to gather. Holidays give us a jumping-off point. Retailers (yes, even us!) give you aisles of inspiration to decorate, gift, and celebrate in style. Sometimes we’re even planning the next season before the current one is over—hello Halloween in August! (In our defense, we get the boxes in July and we just can’t wait to share the fun.)

But what if we started celebrating more intentionally? What if the “holiday” was simply... today?

Just because.

Just because you miss a friend.
Just because someone’s having a tough day.
Just because your kid worked hard on a project.
Just because it’s Tuesday.

That’s the kind of celebration we believe in here at The View. We love hearing about your milestones—but we also love being part of the little, everyday wins. We’ve built this space to help you turn even the most ordinary moments into something special. Because what makes a moment meaningful is entirely up to you.

And let’s be real—life’s a little brighter when we pause to say, you matter.

You don’t need to spend a lot to make someone feel seen. Sometimes it’s just a handwritten note, a flower picked from your garden, or a bar of chocolate left on someone’s desk. For me, gift-giving is my love language. I get a genuine thrill from surprising someone with a little something that says, “I was thinking of you.” And trust me, once you start, it’s hard to stop.

So here’s my challenge: Celebrate someone today—just because.

And if you need a little help getting started, we’ve got some wonderful new arrivals in-store this week that are perfect for those everyday “thinking of you” moments. From Demdaco’s new Giving Bear and Gratitude Bear to sweet pick-me-ups like candles, bracelets, and artisan chocolates, there’s something for every kind of “just because.”

Whether you’re celebrating a new big brother or sister, sending a thank you, or simply hoping to make someone smile—we’re here for all of it.

Let’s make everyday moments a little more magical, together. 💛

Featured Finds for your "Just Because" Moments: